What is the MarketSizer Tool?

MarketSizer automatically calculates your key market sizing values of TAM, SAM, & SOM. MarketSizer uses real-time market data to do relative market sizing based on your Industry & primary market.

1. MarketSizer automatically calculates your key market sizing values of TAM,  SAM, & SOM. MarketSizer uses real-time market data to do relative market sizing based on your Industry & primary market.
2. You can access MarketSizer from the Tool Store, or from the Size Your Market course.
   
3. To use MarketSizer:
   1. Select your primary Industry or Vertical
      1. Type a keyword into the search field.
      2. Choose the Industry or vertical that most closely describes your startup.
   2. Choose the country where you plan to gain primary market traction.
   3. Click the "Size My Market" button
      
4. My Market Size
   
   1. Your market sizing data is presented in the My Market Size section.
   2. Market sizing is presented as 3 concentric circles where TAM is the largest circle and SOM is the smallest
   3. The date of the data is listed at the top of the My Market Size section
   4. You can click the "I" information circle next to TAM, SAM, & SOM to see the definition of each
      
   5. Beneath the TAM, SAM, and SOM circles are the data and assumptions used to determine your market size:
      
   6. The market sizing algorithm uses your industry/vertical and primary market country, and our real-time database of more than 2.5 million companies worldwide, to determine your estimated market sizes.