Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

Competitive Positioning Map

Plot competitors on two dimensions.

The Competitive Positioning Map shows where you sit relative to competitors on two dimensions you choose, and generates battlecard talking points.

  1. Under Axis Definitions, set the X-Axis Label and Y-Axis Label, for example Price and Performance.
  2. Under Competitors, select Add and enter each competitor's Name and its X and Y position.
  3. Include your own company so it appears on the map.
  4. Save your map.

The Market Map plots everyone against your labelled axes. Select Generate Analysis under AI Analysis for talking points you can use in sales and fundraising conversations.

Please note: Choose axes that matter to your buyer, not ones that flatter you.