Unit Economics Studio
Calculate LTV, CAC payback, and SaaS health.
The Unit Economics Studio turns four inputs into a picture of your business's financial health.
Input metrics
- Average Revenue Per Account (ARPA), in dollars per month.
- Gross Margin, as a percentage.
- Blended CAC, in dollars.
- Monthly Churn, as a percentage.
Computed metrics
- Implied Lifetime.
- Lifetime Value (LTV).
- LTV:CAC Ratio.
- CAC Payback.
A CAC vs LTV chart visualises the relationship. Select Analyze under AI Analysis for an assessment of your unit economics, and use PDF to export or Save to keep your figures.
Please note: Churn drives implied lifetime, so a small change there moves LTV more than anything else on the form.